Module 1: SEO Fundamentals and Industry Overview
• Understanding search engine algorithms
• SEO vs. paid advertising strategies
• Current industry trends and opportunities
• Setting realistic optimization goals
Module 2: Keyword Research and Competitive Analysis
• Advanced keyword research techniques
• Competitor analysis methodologies
• Long-tail keyword identification
• Search intent understanding
Module 3: On-Page Optimization Mastery
• Title tag and meta description optimization
• Header structure and content organization
• Internal linking strategies
• Image optimization techniques
Module 4: Technical SEO Implementation
• Website speed optimization
• Mobile responsiveness requirements
• URL structure best practices
• Schema markup implementation
Module 5: Off-Page Optimization and Link Building
• Authority building strategies
• Ethical link acquisition methods
• Social media integration
• Online reputation management
Module 6: Local SEO and Voice Search Optimization
• Google My Business optimization
• Local citation building
• Voice search optimization strategies
• Geographic targeting techniques
Module 7: Analytics Tools and Performance Measurement
• Google Analytics setup and interpretation
• Search Console optimization
• Custom reporting and KPI tracking
• ROI measurement techniques
Module 8: SEO Campaign Management
• Campaign planning and strategy development
• Team coordination and project management
• Client communication and reporting
• Ongoing optimization processes